Founding Principles

These are the founding principles I created in 2006 when JCW was just an idea, and they’re just as valid today as they were then.

I believe it’s these principles that have allowed us to grow and be successful as a business so far. We make decisions in line with them, and we abhor decisions that go against them.  I’m including them here because I want to be completely transparent about what makes us tick as a business and what we really mean by culture.  These principles aren’t exhaustive, have adapted over time and will no doubt continue to do so – but should hopefully be helpful in giving a little bit more clarity on what the JCW Group is all about.


Jamie Woods
CEO & Founder, JCW Group

Growth from within

  • A strong preference to promote from within rather than to hire experience from without.
  • To ensure that we have the resources and culture in place to allow our people to consistently grow.

Growth growth growth

  • We’re only interested in markets, opportunities and enterprises that allow for substantial growth over time.
  • We look to solely hire Dubbers that are on their own growth journey and will drive growth in our organisation as a result.

Process makes perfect

  • We believe that a highly processed focused business allows for excellent client experience and maximises the success of our people.
  • We are obsessed with the training, coaching and long-term development of our people.

Management excellence

  • We want our managers to “have the t-shirt” in terms of personal success, and to be an exemplar of excellence to others.
  • We believe that we can ensure this through the application of a clear and thorough management framework with all Dubbers to receive a high level of management quality as a result.

Office expansion

  • A people-first strategy with new offices, if and when we have the right person, we look to build a business around them.
  • We have a multi-office strategy but also a zero-failure strategy. People-first rather than dates and business plans.

Reward & opportunity

  • To ensure that high performers are rewarded better here than they would be at a (comparable) competitor.
  • To build a truly scalable business, we must give the opportunity for our people to generate real wealth. Not just good earnings but through partnership, profit centres etc.

Take the next steps

If you are a business looking to hire, a jobseeker searching for your next role, or want access to the latest hiring trends, get in touch.